Wal-Mart successfully scooped everyone, including Apple and iTunes by being the first movie download service to offer content from Walt Disney, Warner Brothers, Paramount, Sony, 20th Century Fox and Universal.
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Read the full story over at our sister blog:

net-K.us/blog ~ aeipathy for technology >> WAL*MART scoops Apple by offering video downloads from all “Big Six Movie Studios!

Here is a quick summary. If your using Windows your golden, you can watch on your PC, your TV, even an approved Microsoft DRMified Portable player. Apple and Linux users are left out in the cold.