“Harry Potter and the Deathly Hallows”, the seventh and reportedly final installment of JK Rowlings massive blockbuster series is due to be published and released on July 21 of this year.

Harry Potter

This runs contrary to the massive speculation that Rowling would release it on July 7th, or 7-7-07.

In the 6th book, “Harry Potter and the Half-Blood Prince”, Rowling had Albus Dumbledore, headmaster of Harry’s school of Hogwarts describe that seven was a very magical and powerful number.

JK Rowling

This led fansites and bloggers around the world to believe that Rowling would use the July 7 date as a massive marketing tool.

Still, I don’t think she’ll have much trouble selling a few copies. I’ve bought the last three the day that were released.